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How we helped a local automotive business

SEO for Automotive Industry

About the Business :

An established automotive business in Melbourne, specialising in premium car services, repairs, and accessories. With a reputable offline presence, they aspired to bridge the gap between their exceptional services and their online reach.

Issue :

Despite their offline reputation, the business faced challenges in translating their credibility into the digital landscape. Their website was underperforming, lacking organic traffic and a clear conversion path. This hindered their ability to tap into the digital-savvy market.

Discovery :

Thorough analysis revealed that the website lacked search engine visibility due to poor SEO practices. Additionally, their social media platforms were sporadically managed, failing to showcase their expertise. There was a disconnect between their local reputation and their online presence.

Solution :

We crafted a comprehensive digital marketing strategy tailored to their needs. This included:

  1. Website Optimization: We revamped the website’s structure, implemented on-page and technical SEO, and enhanced user experience.
  2. Content Enhancement: We developed high-quality blog posts, service guides, and engaging visuals to demonstrate their expertise.
  3. Social Media Activation: We created consistent and appealing social media content, focusing on Facebook, Instagram, and Google My Business.
  4. Local SEO: We optimised their online profiles for local search, facilitating discovery for users seeking nearby automotive services.

Strength :

The business boasted a skilled team of technicians with years of experience, a reputation for reliability, and a loyal local clientele. Our challenge was to translate these strengths into a cohesive online narrative that resonated with their audience.

Results :

After six months of implementation, the business experienced remarkable improvements:

  • Organic website traffic doubled, with key service pages ranking higher on search engine results.
  • Social media engagement increased by over 150%, expanding their online reach and engagement.
  • Their Google My Business profile saw a 40% rise in clicks and calls.
  • Service inquiries and bookings surged by 30%, with a notable increase in new customers.


This detailed case study exemplifies how Nubevest’s strategic digital marketing approach breathed new life into an automotive business, bridging the gap between their offline reputation and online potential, resulting in enhanced visibility, engagement, and growth.