1300 959 514

How Nubevest helped a Lifestyle Business in Melbourne

About the Business :

A unique lifestyle business based in Melbourne, offering a range of curated products and services. Despite their distinctive offerings, they sought to enhance their digital presence and connect with a broader audience.

Issue :

Despite their appeal, the lifestyle business faced challenges in extending their reach to a wider online clientele. Their website struggled with visibility, resulting in missed opportunities to engage potential customers.

Discovery :

In-depth analysis unveiled their website’s inadequate SEO, contributing to poor search engine rankings. Their social media presence was sporadic, failing to convey the essence of their offerings and resonate with potential buyers.

Solution :

We crafted a comprehensive digital marketing strategy tailored to their lifestyle goals, encompassing :

  1. Website Refinement : We revamped their website, implementing robust SEO strategies and improving user experience for seamless navigation.
  2. Compelling Content : Captivating product descriptions, engaging blog posts, and enticing visuals were created to showcase their unique lifestyle products.
  3. Strategic Social Presence : Consistent, appealing content was curated for platforms like Instagram, Facebook, and Pinterest, conveying the lifestyle essence.
  4. Local Engagement : Their Google My Business profile was optimised for local searches, enabling Melbourne-based customers to easily discover them.

Strength :

The lifestyle business had an array of distinctive products, a commitment to quality, and a reputation for enhancing customers’ lifestyles. Our mission was to translate these strengths into an impactful online narrative resonating with potential patrons.

Results :

Over six months, the lifestyle business achieved noteworthy progress:

  1. Organic website traffic doubled, with product pages gaining prominence on search engine results.
  2. Social media engagement surged by over 280%, broadening their brand’s online footprint and interactions.
  3. Their Google My Business listing experienced a 75% increase in clicks and inquiries.
  4. Online sales climbed by 45%, with an influx of new customers discovering their unique lifestyle offerings.

This detailed case study exemplifies how Nubevest’s strategic digital marketing approach revitalised a lifestyle business, bridging the gap between their distinctive products and digital potential. The outcome: amplified visibility, engagement, and growth in the world of curated lifestyles.